SEHER by HAZEL
Rooted in tradition.
Styled for right now.
The Vibe
Welcome to SEHER, the younger sister label of the House of HAZEL. We are an Indo-western and Indian-rooted contemporary wear brand designed specifically for Gen-Z. We know that your wardrobe needs to be as dynamic and multifaceted as you are.
That is why we take the pure, unadulterated beauty of Indian textiles think striking geometric prints, vibrant magenta dyes, and breathable, fluid fabrics and cut them into silhouettes that make sense for today. Whether it is a breezy, strappy slip dress that moves effortlessly from a sunlit brunch to an evening out, or a relaxed kurta that reimagines classic menswear, our design language is unapologetically fresh.
The SEHER Standard
We share one studio and one standard with mother brand HAZEL. But SEHER plays by its own rules:
Modern Grammar: We use Indian fabrics to create clothing with a global appeal.
Accessible Architecture: Great design should not be gatekept. SEHER is priced for accessibility without compromising on cloth integrity.
Pure Aesthetics: What you see is what you get. From fluid drape to intricate detailing, there is zero mislabeling in our craft.
The Identity
SEHER is named after Sejal and Harsh, the two children of our founder, Vaishali Bamb.
Just as HAZEL represents the legacy and heirloom traditions of the mother house, SEHER represents the future of Indian fashion.
We design for the 18 to 28-year-old demographic. You want clothes that make a statement on your feed and feel incredible in real life.
You want quality, but you also want accessibility.
We deliver on all fronts. Manufactured entirely in-house since our launch in 2025, SEHER is built for a national scale with a direct-to-consumer (D2C) focus.
Our Promise
We are here to dress the next generation of Indian youth in clothes that are rooted enough to mean something and modern enough to wear absolutely anywhere.
HAZEL dresses the women in your story. SEHER dresses the woman you're becoming.